Well, nothing really… a page on your website is a page on your website and what makes a page effect (i.e. makes you money) is going to be nearly the same on every single page.

But that’s the boring answer. So let’s dive deep into what is different between a landing page and your home page.

A one-liner is your path to doing business with more people. The best way to do this is by framing your one-liner as a story. Posing a problem, describing the solution, and painting the vision of success.

Let’s talk about how a one-liner can open a story loop in the minds of your audience, making them see your brand as an integral part of their story.

A lot of times when we analyze why marketing isn’t working, we want to boil it down to one problem.

While the reasons you may have for your marketing not working may be right, there’s a holistic approach to marketing that needs to be explored as well. Here are the 9 things to take a deeper look at when you consider why your marketing doesn't work.

The first page a visitor sees on your website can make a huge difference in whether or not they do business with you. Every page needs to be created with high intentionality to bring about a desired action.

Whether we like it or not, one of the biggest factors that almost always comes into play when hiring a freelancer or agency is price. There are a few different ways you could potentially be charged for your project, and I want to discuss the two most common - Hourly and Project-based.

When it comes to building a new website, you could pretty simply do it yourself. Website building no longer requires the knowledge of code, most platforms are drag and drop to create.

Let’s look at some of the pros and cons of both DIY and hiring someone else to build your website.

Finding the right fit as you look to build your new website can be overwhelming.

To make your research process a little bit easier, I’ve compiled a list of the top website building platforms and their best use cases.

Building and launching a new website sounds like a nightmare. Yup, as someone who builds websites for a living I said that! Because it can be true. But just because that statement is true doesn’t mean you shouldn’t launch a new website.

Here are five reasons you should at least consider a new website this fall.

Every part of your business needs to be clearly defined and talked about in the exact same way every time. How do you do that?

Enter - Brand Guidelines.

Brand guidelines are like a north star guiding your entire company in the same direction.

To say there are a ton of resources out there that say they’ll grow your business is an understatement. So how do you choose which one is right for you?

I want to introduce you to a suite of resources that have not only helped me but helped thousands of business owners grow their businesses, from startups to multi-million dollar companies.