5 Reasons to Launch a New Website this Fall

I like to believe we have an agreement to be honest with each other. So I’ll go next. 

Building and launching a new website sounds like a nightmare. Yup, as someone who builds websites for a living I said that! Because it can be true. But just because that statement is true doesn’t mean you shouldn’t launch a new website. 

Here are five reasons you should at least consider a new website this fall. 

A Better User Experience

With fall comes the biggest shopping season of the year. Everyone is looking for a great deal leading into Christmas, hitting all the major holiday sales. (Black Friday, Cyber Monday, you know the drill.) A new website guarantees those shoppers have a better experience with faster load times, improved navigation and mobile responsiveness. It also gives you an opportunity to ensure there aren’t any broken links hanging around to frustrate a customer. 

Fresh Design and Seasonal Appeal

Depending on how seasonal you want to get, you can begin to incorporate more fall imagery and colors. Highlighting products and services customers may want to buy specifically because of the cooler weather just around the corner. This newness will also let your customers know you intend to keep surprising them with new opportunities to do business with you!

SEO Check

Building a new website allows you to integrate the latest SEO best practices from the ground up. By launching in the fall, you have several months to optimize your site for search engines before the year-end peak in online activity. Higher search engine rankings and increased organic traffic means more customers buying during that peak shopping season.

Unified Marketing Efforts

The most effective marketing is always clear and consistent. A new website will lead you in one of two directions. 1) It will allow you to align everything on your website with the campaign you have planned for the fall. 2) It will provide the starting point for fall campaigns you have yet to put together. Whichever direction you go, website aligning with campaigns or campaigns aligning with website, you’ll be in a much stronger position to market well and increase your revenue. 

Get ahead of the competition

Many businesses wait until the new year to make website updates because the fall is so busy. Launching your new website in the fall gives you a competitive edge by staying ahead of the curve. You can enter the new year with a fresh online presence, ready to attract and engage customers while your competitors are still catching up.

Tax Write-Off

I’m not a tax professional, but I do know a new website falls under the business expense category. So if you are looking for ways to pay less on taxes and need a new website, hiring someone else to build your website is a great way to get both!

I know fall is a crazy time. Not only are you trying to keep up with increased responsibilities at work, you are also trying to keep up with all the holidays. The thought of a new website is scary. But I know when you partner with the right person to build and launch your new website, it can be a dream! Don’t let the holiday craziness keep you from doing what could be best for your business this fall.